Aug 02, 2022
In Education Forum
Friends who have some knowledge of the book "Growth Hacking" will be impressed by this sentence: Whether a startup can achieve growth depends first on whether the product has the viability of growth. Are you currently in an incremental market? How large will the user scale be? What is the frequency of user consumption? How high can the price be set? It can be said that the product determines the number of users, customer unit price, and repurchase coefficient from the beginning. Therefore, the first step should be to study the feasibility of product growth. The second step is to achieve user growth and allow more users to access the product. With the disappearance of dividends, the cost of acquiring customers is getting higher and higher. Whether they can stay, the third step to mobile number list achieve retention and repurchase is the key to revenue growth. The upper limit of revenue growth is whether the company can rely on its own products, culture, and influence to carry out the fourth step to achieve self-growth through fission. The above four steps, if each step can be done well, the flywheel of revenue growth can be turned quickly. Business (Poison) Trend E-commerce Platform Growth Analysis . Product Growth Feasibility I always thought that the company , was just a trading platform for reselling sneakers , and its users were rough men. Unexpectedly, there are trendy products such as fashion clothes, bags, cosmetics, bubble Mart and so on. In fact, in 2019 (the most popular year of "frying shoes"), they began to lay out the trend market. Through analysis, it was concluded that in 2019, the transaction volume of commodities other than sneakers increased. Business (Poison) Trend E-commerce Platform Growth Analysis Because trendy young people are not only concerned about sneakers, but also clothing, bags, jewelry, and figures.