Jul 28, 2022
In Education Forum
All he does is make sure he links to every page of his blog post. 2) Featured snippets When you google something now, you will notice that there is a box that pops up with a quick answer. This is called a featured snippet and is displayed before the first search result. It's not yet entirely clear how to rank featured snippets, but much research has been done on this. Google Featured Snippets Moz made a really good post about this called Ranking # 0 . Basically, after making sure you're using the H1 header tags properly, continue with a short snippet that explains what you're writing about. For example, suppose whatsapp database the title of the H1 header is "What is Digital Marketing?". Immediately afterwards, snippets need to explain what digital marketing is. When you do this, Google (which has significantly improved machine learning) detects that the page has a good definition of this common keyword question phrase and starts linking with the featured snippet of that keyword phrase. increase. Moz tested this on one of its own pages on domain permissions. They were number one in SERP, but another agency got the number 0 featured snippet spot from them. As a result, Moz rewrote the page's H1 headers and snippets and suddenly ranked them as snippets as well. They robbed a competitor's agency of the place. If you're already in first place, the ranking of featured snippets may seem trivial, but the data show that it isn't. When you reach 0th in the SERP ranking, your CTR will increase by 33-100%. Click to tweet 3) Optimize title tags Let's say you have the number one spot and worked hard for it by creating great content. Now suppose a competitor creates a new page and starts ranking from second place, but the content isn't very good. What does this tell Google if everyone starts skipping the # 1 result (your page) and clicking on the # 2 result? If you notice this happening, you need to optimize your title tags .