Jul 31, 2022
In Education Forum
In recent years, the live broadcast industry has developed rapidly. According to the different service objects, live broadcast platforms can be classified into pan-entertainment live broadcast and enterprise live broadcast. During the epidemic in 2020, in order to ensure social distance and minimize the impact of the epidemic on various industries, the government and enterprises strongly advocated working from home and online. A group of cloud live broadcast country email list technology companies that are emerging or dormant in recent years have achieved rapid development in a short period of time. In 2020, the market value of video conferencing SaaS service provider Zoom will increase by nearly 50% within a year, although major Internet companies have rushed to enter the game. But its gains remain strong. As can be seen from the figure below, the growth rate of the enterprise live broadcast market in 2020 is as high as 152%, and the market size is expected to reach 5.64 billion in 2021. (Data source: iResearch) However, it is not difficult to see from the same picture above that in the post-epidemic era in 2021, the growth of corporate live broadcasts will slow down and the market will calm down. Companies will also focus on the development and mining of market segments, such as in-house training, distance education, telemedicine, and e-commerce live broadcasts. Using the "Baidu Index" to search for the enterprise live broadcast platform, you can obtain high-relevance enterprises in the upstream and downstream of the industry chain. After analysis and sorting, a preliminary industry chain diagram can be drawn, as shown in the following figure. Enterprise live broadcast industry link diagram 2. Company Vision and Status Quo The company mainly focuses on video-related businesses, and completes the development of customized software for enterprises and governments, involving products such as encoding and transcoding, live directing, real-time decoding, offline transcoding, intelligent auditing, and rapid content production. The service targets include broadcasting and television systems. and government police. In the future, it will focus on the product development direction of SaaS, public safety, and intelligent large-screen tram cockpit. By building an enterprise live broadcast SaaS platform, focusing on private domain traffic and SME users, it provides one-stop cloud video solutions such as remote teaching, video conferencing, live broadcast delivery, and anchor management. Empower enterprises, organizations and individuals to help them achieve the goal of reducing costs and increasing efficiency, with low input and high output. In 2020, the company quickly completed the platform construction of the enterprise live broadcast platform from 0 to 1, initially attracted the first batch of enterprise customers, and continuously optimized the product through customer research and user feedback. At present, in the absence of publicity, there are more than 2,000 registered users on the platform, of which paying users account for less than 1%. The goal is to focus on customer acquisition in 2021, through customer success and product optimization, to achieve the fission of the number of users from 1 to N.