Forum Posts

mahfuj Cr7
Aug 02, 2022
In Education Forum
Since ancient times, "food, clothing, housing and transportation" has been the most basic part of our pursuit of life, and diet is the king in the material world. Nowadays, people's living standards are constantly improving, and the pursuit of food is becoming more and more intense. With the development of the Internet, food apps emerge in an endless stream and have many patterns. This article will conduct an in-depth analysis of the gourmet app Haodou from the aspects of market, user needs, functions and operations, and put forward some of the author's optimization suggestions. 1. Product overview 1. Experience the environment Product name: good beans Product version: 6.1.76 Experience system: Android 6.0.1 Experience time: 2019.02 2. Product Introduction Haodou (Haodou Recipe) initially entered the market with the positioning of recipe tool products, providing consulting value for users to find recipes and make delicious food, so it has also accumulated a certain number of users. In the phone number list subsequent version iterations, Haodou added the food community function. Due to the good user base, the UGC content of Haodou community has been better precipitated, which has also enhanced user activity and user stickiness. Haodou also It has successfully transformed into a comprehensive food platform. In November 2015, the recipe content page of Haodou community launched a paid reward function to realize its own business closed loop through user recharge. At present, it mainly focuses on three businesses: recipes + social networking + short videos. Users can share their recipes in the community to teach the cooking process or publish short videos to record their lives. 3. Product function structure diagram 4. Core function usage process Find recipe usage process Social interaction usage process How to use the gift exchange in the mall 2. Market analysis 1. Market space Nowadays, with the development of society, people's income level is increasing, and the requirements for the quality of life are also gradually improving. At present, the gourmet APP has also completed the transition from market exploration to user accumulation to profitability. According to the
Product Analysis Report "Good Beans", the transformation of content media
0
0
3
 

mahfuj Cr7

More actions