Jun 13, 2022
In Education Forum
Media people and KOLs (Notes: Key Opinion Leaders) truly realize the rise of individuals. Tang Jiasan Shao has written a lot of IP. By selling IP alone, his personal annual income is above executive email list 100 million. The value behind this is: the personal identity brought about by the rise of the individual. The reason why IP is stronger than brand is that in this era, in addition to reducing costs, IP also injects an irreplaceable emotional element into the executive email list enterprise. From the beginning to the end, every enterprise gives users a personality. 3. IP has huge commercial value 1. Consensus and empathy in IP IP is a currency with trust attributes and value attributes. It establishes a consensus mechanism between you and users, and also builds a bridge of empathy. There are two keywords, one is called "consensus" and the other is called "empathy"; but there is an essential difference between the two - Consensus is when I say one thing, and users executive email list think I am right, and a consensus is established immediately. Empathy is the most difficult. Users not only identify with me, but also feel that they can find themselves, and act accordingly. This is called empathy. No matter if I am doing it right executive email list or not, it is the user who thinks that I am right. There is a particularly important word behind empathy - preference. The ultimate value of any brand and product must be the establishment of preference attributes. How to turn what the user likes into what he prefers, if you understand this, you can executive email list find out why your things are not selling well. The reason is that you only build a "like" mechanism for users, but liking cannot form the final behavior change, and only preference can make users make behavior changes. I like it, and we both reach a consensus, so we executive email list recognize it; and the core of our preference is the "principle of looking in the mirror", and I found myself. Therefore, to make the user prefer you, you have to become the image in his mirror.