The SEO implications of this can be realized in the form of a lower average order value, which translates to less revenue. Not only does it depreciate the look of your brand, but it puts you in a place where consumers no longer see the point of paying full price. Challenge 5: You are not exclusive Working with resellers is a great way to build brand awareness – until your resellers start outranking you for your own products, that is. If you work with a large reseller, you may not have much say in what products they will stock. In fact,
they might give you an ultimatum as to what products they should stock if you want to be in their store. If you're not strategic about which resellers you work with, you can quickly end up at #2 or #3 for your own branded product terms! It is important to manage these jewelry retouching service relationships while maintaining a certain level of exclusivity on your products. To continue to increase sales on your website, you'll need to convince consumers why they should buy direct. This can be difficult, as resellers will often lower the price for
you and may even have a more favorable return policy. However, having a handful of products that can only be purchased on your website will entice consumers to check back for new products rather than just browsing your collection at Nordstrom. If you've noticed a downward trend in organic revenue or a decrease in other metrics, it's worth revisiting your merchandising strategy and identifying any hiccups. The goal here is not to change your merchandising strategy to be 100%